Top Best-Selling Halloween Products on Amazon 2025: Cosmetics, Couple Decor & Spooky Home Trends

Halloween 2025 is breaking records with over $8 billion in seasonal sales, and Amazon continues to be the go-to platform for shoppers hunting for costumes, cosmetics, and décor. For affiliates, this is a golden opportunity to target high-demand categories like Halloween cosmetics décor, Halloween couple cosmetics décor, and Halloween home decorations that are dominating search trends. With Millennials and Gen Z driving most purchases, products that combine style, affordability, and convenience are ranking at the top of Amazon’s best-seller lists.

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Best-Selling Halloween Cosmetics Décor

One of the hottest trends this year is spooky glam makeup kits and cosmetics-inspired décor, perfect for vanity tables, parties, and last-minute transformations. Affordable and easy to use, these products allow anyone to pull off a hauntingly beautiful look without professional help.

• KISS Halloween Makeup Kit – At around $4.48, this Amazon best-seller is popular for its quick application and bold results. Perfect for both individuals and couples, it offers a dramatic transformation at a budget-friendly price.

  

• Themed Face Paint & Glitter Sets – From vampires to skeletons and witches, Amazon shoppers are gravitating toward character-based kits with metallic accents and glow-in-the-dark options. 

  
  
  

• Cosmetics Décor Accessories – Think skull-shaped brush holders, pumpkin vanity mirrors, and gothic-themed organizers—affordable upgrades that make Halloween beauty setups Instagram-worthy.

  
  
  

Why they sell: Easy application, affordable pricing, and dual use as both makeup essentials and spooky décor items make them ideal for affiliate promotions.

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Best-Selling Halloween Couple Cosmetics Décor

Couples are embracing matching and complementary looks, and Amazon has become the top marketplace for Halloween couple cosmetics kits and décor items that celebrate togetherness in spooky style.

• Newcotte 3 Pcs Halloween Couple Costume Set – Featuring a tutu skirt, animal ears, and matching tail, this set is versatile, affordable, and perfect for parties or coordinated couple selfies.

  
  
  

• Couple Face Paint Kits – Matching black-and-white skull makeup kits or vampire-and-bride sets are trending among couples who want quick, cohesive transformations. 

  
  
  

• Coordinated Cosmetics Décor – Couples are also purchasing matching vanity accents like neon Halloween signs, dual brush holders, and spooky candles for a shared seasonal setup. 

  
  
  

Why they sell: Couple-themed kits tap into the growing couple costume trend on TikTok and Instagram, making them viral-worthy with strong affiliate sales potential.

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Best-Selling Halloween Home and Party Décor

Halloween décor continues to be the largest Amazon sales driver after costumes. In 2025, shoppers are focusing on dramatic, affordable, and reusable pieces that transform homes into haunted spaces.

• Giant Spider Web – With a 2100% sales increase, this product is one of Amazon’s biggest Halloween hits. Affordable, easy to set up, and visually striking, it delivers maximum impact for minimal cost. 

  
  
  

• Animatronic Ghost – At around $49.99, this haunted figure comes with lights, sound, and motion effects, making it one of the top mid-range décor investments. 

  
  
  

• Hanging Skeletons – Affordable, versatile, and spooky, skeletons remain a Halloween staple for both indoor and outdoor setups. 

  
  
  

• Floating LED Candles & Flameless Candle Sets – These provide eerie, atmospheric lighting and are trending as reusable décor that works beyond Halloween. 

  
  
  

Why they sell: Shoppers love high-impact, low-effort décor items that make homes party-ready instantly while offering strong affiliate commission opportunities.